The South-West (SW) region of Nigeria, despite being one of the country’s most dynamic zones, has yet to fully harness the potential of its leisure, tourism, and hospitality sectors. This untapped potential is particularly significant given the region’s rich cultural heritage, historical landmarks, and natural attractions, which, if effectively developed and promoted, can serve as catalysts for economic growth.

Tourism alone represents a multibillion-dollar global industry, and Nigeria stands poised to claim a share of this market. However, the region has faced challenges such as inadequate infrastructure, limited strategic investments, and lack of cohesive branding. These issues have hindered its ability to attract both domestic and international visitors, thereby curbing its contribution to national economic growth.

Repositioning the leisure and hospitality sectors in SW Nigeria offers a unique opportunity to unlock immense economic and social benefits. This approach would not only bolster the region’s revenue streams but also generate employment, stimulate infrastructural development, and foster cultural exchange. In the long run, these advancements could significantly enhance Nigeria’s standing as a global tourism destination, with SW Nigeria leading the charge.